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Why Korea Is Garnering Merit as the Optimal Incentive Travel Destination
According to a widely known futurologist who declared that “the world is making a fundamental shift from industrial production to cultural production,” the rising dominance of the content material business over the previous few years has proven us its highly effective affect in the world financial system. A strong share of the affect has been claimed by the “Korean Wave,” with the Billboard-topping boy band BTS, the Oscar-winning movie Parasite and Netflix’s most-watched sequence Squid Game headlining the sensation.
Based on a survey on Korean cultural content material performed by the Korean Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange, non-Koreans on common spent extra on Korean cultural content material final yr than ever earlier than. The unfold of recognition of the Korean Wave into Korean meals and sweetness, signifies rising shopper demand for not simply visible or audio contents, but in addition for the range of experiences, life, collectibles, and all kinds of shopper items which might be Korean in id.
Korea’s extremely developed infrastructure for MICE (conferences, incentives, conferences, and exhibitions), with its world-class expo and conference facilities, accommodations, and distinctive venues, has attracted a number of large-scale conferences and industrial occasions over the years. Recognizing nice potential in the presently rising “New Korean Wave,” the Korean tourism business is creating and providing new tourism merchandise for a extra vivid expertise of Korea, together with excursions of its cultural heritage structured to tie into acquainted themes from Ok-pop, and actions the place they will expertise and buy Korean magnificence and meals merchandise.
With the intent to develop Korea right into a high world vacationer destination, the Korean authorities is additionally offering incentives to vacationers round the world who’re pondering the place to take their subsequent incentive trip.
∎ The Ok-Incentive Fun Up Program
The Korean authorities presently helps conferences and industrial occasions held in Korea and incentive travel to Korea through profit packages for planners, suppliers, and individuals so as to keep a sustainable, ESG-compliant MICE business and to maximise vacationer satisfaction with their expertise in Korea. International customer teams of 10 or extra staying in Korea for not less than two nights on an incentive trip or for a convention or industrial occasion are eligible for the respective advantages indicated beneath.
The Ok-Incentive Fun Up Program is obtainable to individuals eligible for incentive or enterprise travel applications, and provides advantages based on every grade. Benefits embrace souvenirs, subsidies for admission to vacationer sights and performances, Korean cultural expertise alternatives, particular occasions, lodging and transportation subsidies, welcome occasions, and extra.
The Ok-Incentive Value Up Program is obtainable to entities that maintain a convention or industrial occasion of mid to large-scale in Korea, as effectively as incentive travel teams to Korea and travel businesses. The program additionally offers a preliminary inspection of deliberate choices and rewards based mostly on complete variety of guests to Korea in a yr. Visitors to Korea based mostly on this preliminary inspection obtain a subsidy for as much as 30% of the anticipated complete value of travel to Korea, together with airfares, lodging prices, and airport lounge service prices, relying on the variety of guests and their dwelling nation. Based on the numbers of tourists they ahead to Korea, travel businesses that qualify for rewards obtain prize cash, plaques, or sponsored travel to Korea for preliminary inspection of tourism choices.
The Ok-Incentive Reward-Up Program is obtainable to travel businesses that ahead enterprise or incentive travel teams to Korea, and offers rewards based on cumulative variety of forwarded guests. Top performing travel businesses of the yr are given a particular alternative for sponsored manufacturing of promotional media content material exhibiting the advantages provided via enterprise or incentive travel to Korea.
In addition to all of those monetary advantages obtainable to enterprise and incentive vacationers to Korea, there are different customizable tourism merchandise distinctive to Korea to offer a whole travel expertise. Such experiences embrace conventional Korean delicacies and Ok-pop. Just a few nice choices are defined beneath.
Korea’s temple meals: Natural meals with its personal tales
As Korean cleaning soap operas (Ok-dramas) gained a big worldwide following over the years, the recognition of Korean meals has moved past classics like kimchi, bulgogi, and bibimbap to a higher selection. Studies on the attraction of Korean meals to non-Korean customers who eat it regularly point out they had been interested in meals which might be “healthy and rich in vegetables,” and “temple food” is the good instance of this wholesome Korean delicacies.
Korean temple meals is eco-friendly when it comes to each its elements and preparation, an interesting trait to the rising variety of health-conscious world guests, particularly after COVID-19. Temple meals, with its pure taste, wealthy texture, and delightful coloration, will seize the eye and please the palate.
A temple meals expertise in Korea introduces you to the advantages and flavors of elements ready to nourish the physique with the pure goodness of nature. You will even be taught tales behind why specific elements had been used and the way they’re sourced and ready. Set in a soothing monastery away from the fast-paced trendy life, such an expertise will let you savor the “act of eating” as well as the “aesthetics of slowness” like by no means earlier than.
Korea’s wellness applications: The begin of safer and more healthy travel
Due to issues over COVID-19, well being and security have grow to be high priorities in deciding on a number nation for a convention or enterprise occasion or travel destination. With this in thoughts, Korea provides a variety of wellness applications to guests in search of enterprise or incentive travel.
Sancheong County in Gyeongsangnam-do Province, the place the World Traditional Medicine Expo was held in 2013, embraces its regional heritage and pure sources and has positioned itself as a vacationer resort city centered on the artwork of Korean drugs. At Donguibogam Village (Donguibogam is the most well-known guide on conventional Korean drugs) in Sancheong County, guests can strive their hand at making aromatherapy sachets, expertise conventional warmth remedy with detoxifying virtues, and luxuriate in forest walks that heal the senses, amongst the vary of actions obtainable.
Jeju Island, a well-liked incentive trip destination for Chinese, Taiwanese, and Southeast Asian guests, provides a tea ceremony expertise in a wide range of settings, together with the cypress forest, refreshingly inexperienced tea subject, oreum or volcanic cone. A conventional Korean tea ceremony skilled in a pure surroundings is positive to revitalize your physique and thoughts. With a variety of different wellness tourism choices , Korea invitations you to its shores to expertise true leisure that may go away you with the vitality of life and wellness.
Unique venues: Experience tradition, attraction, and varied colours of Korea
Daejanggeum is a Korean interval drama that garnered worldwide viewership to grow to be the most profitable Ok-drama of all time, and it has been exported to a complete of 91 nations together with China, Japan, Iran, and Saudi Arabia. With its 277-hectare manufacturing set in Yongin, a metropolis in the higher Seoul space, Yongin Daejanggeum Park has been maintained as a everlasting institution for filming interval items, internet hosting different Ok-drama titles such as Jumong, Lee San, Queen Seondeok, Dong Yi, and The Moon Embracing the Sun, as effectively as the music video for Daechwita that includes Suga, a member of the world-famous Ok-pop boyband BTS. Yongin Daejanggeum Park is a must-see for Ok-pop and Ok-drama followers from round the world.
The buildings in Yongin Daejanggeum Park have been verified by specialists for historic and architectural accuracy, and supply guests with an understanding of the completely different residential areas, authorities buildings, palaces, and streets of the Three Kingdoms Era, the Goryeo Era, and the Joseon Era. There are additionally alternatives so that you can strive on conventional courtroom attire and take photographs at picture zones, full with the precise props utilized in drama manufacturing.
Yongin Daejanggeum Park, blurring the line between the previous and current of Korea, provides a distinctively Korean tourism expertise that Ok-drama followers will always remember.
Korea: A rustic you wish to see, really feel, and expertise in particular person
The advantages provided that will help you plan and luxuriate in your incentive travel to Korea, mixed with all of the tourism choices, will guarantee a terrific tourism expertise for each particular person in your tour group. With the best accommodations and world-class transportation together with enterprise infrastructure to make your keep as comfy and handy as doable, you’ll be brimming with power to get out and expertise the whole lot you’ve seen in Korean popular culture. As a rising world star in the incentive tourism scene, Korea welcomes you with open arms.
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